The admiration of The Hunger Games series is increasing interest in the sport of archery, especially among girls. Some sporting equipment outfitters say they’ve seen a huge boost in bow and arrow sales since the film series began in 2012.
Following in the paths of Hunger Games heroine Katniss Everdeen, who’s highly talented with a bow and arrow, is one reason many girls are learning archery now.
Many in the archery industry are ready to capitalize on the rising interest in the sport. But the governing body for the Olympic sport says the growth following The Hunger Games original movie in 2012 caught a lot of people by surprise.
Over the years, overall membership in USA Archery has more than tripled. However, USA Archery officials state there’s plenty of room for more growth. In recent years, the Archery Trade Association held an ad campaign urging kids and teens to give the sport a try.
The message and the imagery, it’s all a real new look for archery. The powers that be are all collectively behind it. It sorta likes their personal ‘Got Milk?’ campaign, so to say, for the sport.
USA Archery is expanding efforts to train and certify more instructors to satisfy the growing demand.
A sudden surge in popularity
Stating archery had an increase of interest in 2012 would be putting it mildly. In 2012 archery was pushed into the spotlight and quickly it had become a hot “new” sport for various types of people of any age. No longer was the sport just for bowhunters who were men as many folks had obviously imagined it was supposed to be. Now any human being of any age, female or male, were now running to the closest bow shop to buy a bow of their own.